Our Story
Made With Intention.
From Two Worlds, With Love.
Aurié Luxe Co. was born at the intersection of South Asian heritage and Canadian life — scents that remember where we come from and celebrate where we are.
Our Story
Hi, I'm Rohma.
Founder & Creative Director
Aurié Luxe Co. began with a simple question: why can't luxury candles smell like the world I actually grew up in?
As a first-generation Canadian with deep South Asian roots, I found myself surrounded by beautifully packaged candles that smelled like nothing I recognised — generic florals, spa-style whites, Nordic woods. Not Karak Chai on a winter morning. Not jasmine drifting through a courtyard at dusk. Not the Lahori raat that lives in my memory.
So I started making them. By hand, with care, with intention — and with a commitment to keeping them clean, non-toxic, and as beautiful as they smell. What started as a personal search became Aurié Luxe Co., and it's been growing ever since — through the hands and hearts of a community that finally sees itself on the shelf.
What We Stand For
Our Pillars
Cultural Roots
Every scent we make is rooted in a real place, a real memory, a real community. Our names are Urdu. Our maps are real. Our stories are ours.
Clean Craft
Phthalate-free, paraben-free fragrance oils in a soy-blend wax. Non-toxic, not negotiable. Your home should smell beautiful and be safe.
Intentional Living
We make products for people who want to slow down — who believe a candle isn't just decoration, it's a ritual, a reset, a moment of peace.
Giving Back
$1 from every item sold goes to SickKids Foundation and Human Appeal Canada. Every purchase is an act of care beyond your own home.
Why Our Collections Exist
Four Collections. One Identity.
Every collection in the Aurié range was born from a specific intention — a question we kept asking ourselves about who we are and who we're making for.
Where memory lives in scent
Heritage Collection
Named in Urdu and Hindi, these candles translate a culture into fragrance. Chandni Raatien. Karak Chai. Qawwali Nights. Each name is a story.
Cities encoded in fragrance
The Map Collection
The cities where our community built new lives — Toronto, Lahore, Karachi, Montreal — each scent a memory, each flame an act of remembrance.
Inspired by Islamic tradition
Serenity Collection
Dua. Sabr. Shukar. Tawakkul. Scents for the soul — rooted in the values of patience, gratitude, trust, and prayer. For an audience rarely seen on the shelf.
Modern luxury for everyday moments
Signature Collection
For when you want to fill your home with something beautiful that doesn't carry a cultural weight — just pure, clean, sophisticated fragrance.
Community & Recognition
Loyalty & Rewards
The AURIÉ Circle
Every purchase you make earns points toward exclusive rewards, early access, and personalised gifting.
Jasmine
Entry tier — 100pt welcome bonus, birthday 15% off & Triple Point Days
Oud
From $250 spend — 20% birthday, tier bonus points & Triple Point Days
Ruh
From $500 spend — 25% birthday, tier bonus & free shipping in Canada